![]() ![]() As a new cultural medium, the webtoon is thus inseparable from its platform and organically tied to its distinctive platform ecology, which is different from the ecosystems that other (global) mega-platforms create. ![]() Webtoons have developed by utilizing various potentials that the digital platform offers, such as open solicitation, (partial) free web/mobile distribution, profit from advertisement and page viewing, and transmedia production. This article examines the webtoon (wept'un)-a term coined in Korea to refer to webcomics-which is arguably the most pervasive and powerful form of digital serial production in twenty-first-century Korea.
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